advancing Innovation in Health Equity

Equify Health

We provide innovative tools, services, and technologies to dismantle the barriers and biases blocking the path to health equity

Driving Change

The history of healthcare is paved with racial inequities. Its future doesn’t have to be. With ingenuity, empathy, and technology we can drive change for good. Join us!



We conduct exclusive ethnographic research to reveal the lived experience of the barriers and challenges faced by Black patients


 We apply cutting edge-design and innovation practices to develop novel tools and  solutions to dismantle the barriers


We develop advanced technologies to empower health providers to see the Black patient experience without bias

delivering new thinking

“We cannot solve our problems with the same thinking we used when we created them.”  –– Albert Einstein

why we are different

Our founder is a cancer survivor with a unique breadth of expertise in the patient experience, both as a patient and as a widely-read patient experience narrator.

Our research investigators are people of color with deep cultural competence in the population they study.

Our approach blends decades of experience in ethnographic research, narrative design, empathy cultivation, design thinking, and technology innovation.

We leverage advanced technologies to develop engaging, mind-opening experiential learning interventions.

We have a 20-year track record helping companies identify and dismantle the barriers and biases impacting the customer experience.

Get in touch.

To learn more about our products and services, or invite us to speak at your next event, please leave a message below.

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